【明報專訊】From the start of Western new year to the end of Chinese New Year, there is a general sentiment of panic among the event and exhibition industry. Last minute orders arrive every day. Deadlines are like passengers on a rush-hour train — so close, so many. It is as if the festivity of Chinese New Year is a new hype that everyone is eager to explore for the first time. Everyone wants the next best display and the next biggest party in town, all within a time frame of three weeks. Event executives are known little fairies capable of granting wishes up until the last minute.
"The show must go on," people say.
But must it? A show that "must go on" deserves better planning. A design that channels the best creativity needs time to mature. A solid display structure takes time to build. When no one cares to allow sufficient time, we are kidding ourselves about the quality, and sometimes the safety, of the end result.
Anyone who's seen the dismantling of large-scale installations and events would have dropped their jaws at the amount of resources involved. Extravagance is not about burning resources but throwing them at things we cannot even spare time to properly plan.
If the show must go on, give it the best time and thoughts.
Mona C. has a strong appetite
for stories. Feed her enough.
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