| ¡@ |
B/W
(HK$) |
B/W + Red
(HK$) |
Spot Colour 1
(HK$) |
Full Colour
(HK$) |
| Front Page (Min. 1/4 page) |
1,430 |
1,430 |
-- |
1,430 |
| Vertical Full Column |
Unit Rate + 20% |
| Announcement Section A |
430 |
450 |
790 |
790 |
| Announcement ROP |
360 |
400 |
715 |
715 |
| Outstanding Position |
690 |
730 |
-- |
1,090 |
| Top of the page |
1,035 |
1,115 |
-- |
1,430 |
| Specified Page / Section |
Unit Rate + 74 /sq.Unit. |
| Loose Insert |
Subject to negotiation |
NOTES:
( 1a ) Minimum size for spot colour ad: 1/4 page -265mm (H) x 164 mm (W) and subject to availability.
( 1b ) Ming Pao reserves the right to charge ink cost if it has been purchased, even booking cancelled
( 2 ) Vertical full column counted as 18 Columns
( 3 ) Horizontal full column counted as 20 inches
TERMS & CONDITIONS:
1. All advertisements exceeding 12 columns (354mm) will be calculated as vertical full column.
2.The publisher reserves the right to decline or to alter the contents of the advertisements without prior notice or giving any explanation.
3.The publisher reserves the right to alter the date of insertion without prior notice.
4.The publisher is not responsible for any damage or loss of the supplied materials.
5.The advertiser will be liable to the publisher and indemnify the publisher against all claims, demands and costs resulting from or arising out of publication of any advertisement on the advertiser's insertion order.
FRONT PAGE BOOKING POLICY:
1. Booking and Cancellation deadline : 7 working days prior to publication date.
2. Ming Pao has the final decision right to accept cancellation.
3. Ming Pao reserves the right to pre-empt the booking by news without prior notice.
4. Pre-emption schemes
-Booking for Front + P.3 + P.5 to pre-empt Booking for Front + P.3
-Booking for Front + P.3 to pre-empt booking for Front page only
-Colour bookings to Pre-empt Black & White Bookings.
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